The art of translation copywriting involves knowing the audience, the language and the culture. Copywriting is a technique and a field of expertise that encompasses storytelling in order to sell a product or service. People would read it or see it, and take action, whether it means buying, signing up, calling or clicking.
We need to start with the audience, as always. Who they are and what they are looking for are key factors when building an appealing piece of writing. We can call this audience our “niche,” which in technical terms would mean the “specialized market for a particular product or service.”
Our copywriters have the ability and skills to take all this information in and present it in a way that the audience will like and resonate with. It is all about knowing what to say and how to say it.
As linguists, we are highly trained on persuasive communication and copywriting, one of the many facets of language.
Types of Translation Copywriting
There are two different types of professional copywriting:
– Direct Response > This refers to all those fliers or brochures you receive in your mailbox. You can send us your goals, what you need to trigger in your clients’ minds, and we will develop the perfect content message that is also linguistically impeccable. Should you choose to, we can also create a paper-copy with the design of your preference and provide you with all the material so that you can make high-quality copies for mailing.
– Online > This is the web version of direct response copywriting, and the most common one nowadays. The whole message gets adapted for online publication, whether it is emailing, website publishing, or any other form of virtual communication.
Content Marketing Strategy & Translation Copywriting
Who are you talking to? And how would you talk to them? We will get to know your niche, i.e., that segment of the market you want to attract.
With copywriting, we first do a thorough research of your audience, we define a “buyer persona” (the potential ideal client), we analyze the draft text and focus on generating the “call to action” message, which would imply your audience buying, clicking, calling or signing up, as previously mentioned.
With strong translation copywriting, we can start building your own “Content Marketing Strategy”: a journey carefully planned with innovative and relevant content to attract and retain a clearly defined audience. This will facilitate the creation of a brand image and unique identity, which is paramount to make your clients stick around and come back for more.
In a nutshell, we are experts at integrating all these various but essential components: writing attractive content for the right audience, increasing visibility of your product or service, and giving your brand an identity through words.
We offer many languages, such as Spanish, Chinese, Vietnamese, Japanese and Korean, among others.
You can read what our clients say about us here